Leads, conversations & reorders — in one system.
CRM Software · Sales · Reorders
vCRM is a configurable CRM (Customer Relationship Management) software for any business that sells and serves repeat customers. From the first enquiry to the next reorder, your team works conversations, orders, payments and follow-ups in a single connected flow — not a generic sales CRM bent into shape. It's the customer module of the Velothrix composable enterprise resource planning (ERP) suite.
Six reasons growing teams switch.
Orders in one register, payments in another, follow-ups in someone's head — here's why teams move it all to vCRM.
The money is in the reorder — and most teams lose it.
No CRM — spreadsheets & chat appsLeaking value
- ✕Reorder reminders forgotten — customers run out, churn, repeat revenue leaks away.
- ✕No customer history on the call — past orders, preferences and issues unseen.
- ✕Quotes and recommendations disconnected from what was actually bought.
- ✕Appointment and service booking chaos — double-bookings, separate payment screens.
- ✕COD and split payments untracked — month-end reconciliation is a nightmare.
- ✕Complaints fall through — no SLA, no trail, repeat customers lost.
- ✕Consent and audit gaps — customer data with no record (DPDP risk).
Generic sales CRMWrong fit
- !Built for B2B pipelines — not repeat-purchase customer care.
- !Can't model bookings, services or recommendation-to-order flows.
- !Expensive per-seat — punishing for a call-centre of agents.
- !Endless customization — every workflow becomes a consulting project.
- !Weak India comms — no native WhatsApp HSM, UPI, COD or E.164.
- !Generic reporting — no reorder or repeat-purchase conversion view.
Repeat customers are where the margin is.
Independent industry research, not vCRM results — sources linked below.
profit lift from just a 5% increase in customer retention
more expensive to acquire a new customer than to retain one
sell-through to an existing customer, vs 5–20% to a new prospect
- [1] Bain & Company — “Retaining customers is the real challenge”
- [2] Harvard Business Review (2014) — “The Value of Keeping the Right Customers”
- [3] Marketing Metrics, Farris, Bendle, Pfeifer & Reibstein (Wharton School Publishing)
The system that pays for itself.
P1 · Purchase reminder
Auto-created when an order or recommendation closes. Cancels itself the moment the customer orders.
Delivered
Delivery is the trigger — the consumption clock starts when the customer actually receives the goods.
P2 · Reorder reminder
Timed to run-out: deliveredAt + (duration − lead). The agent reaches out a few days before the customer runs out.
★ Converted
Reorder placed, event closed and linked. Repeat-purchase conversion lands in analytics.
Connected modules, one customer record.
Customer 360
Identity, profile, preferences, addresses and documents on one screen.
Appointments & bookings
Book services or appointments as line-items; assigned staff fulfil and close them.
Recommendations & quotes
One-click load recommendations into an order; recommended-vs-purchased traceability.
Unified orders
Products plus services on one invoice; per-item addresses, snapshots and coupons.
Payments & refunds
UPI / cards / COD / split, multi-gateway, full refund lifecycle and approvals.
Shipping & tracking
Multi-address and partial shipments; delivery triggers reorders and COD capture.
Complaints
Post-delivery issues with lifecycle, partial refunds and an immutable trail.
Notifications
Template SMS / WhatsApp / email, automated, opt-out enforced and logged.
RBAC & inventory
Dynamic roles and isolation; audited stock adjustments and analytics.
From first enquiry to next reorder, on one screen.
Real screens from vCRM — customer, orders, follow-ups and analytics in one connected flow.
Built around repeat revenue.
Purpose-built for repeat-purchase commerce
Customers, bookings, recommendations and reorders are first-class — not bolted on.
Reorder revenue, automated
The two-phase engine turns orders and deliveries into reliable repeat purchases.
Compliance & audit baked in
DPDP-ready consent logs, immutable histories, isolated data and no hard deletes.
What teams target.
Illustrative, industry-typical targets — confirm against your own baseline during discovery.
Questions about vCRM
What is vCRM?+
vCRM is a configurable CRM (Customer Relationship Management) software for sales and customer operations in any industry — pipeline, multi-channel conversations, orders, payments and repeat-purchase follow-ups. It is the customer module of the Velothrix composable ERP suite.
Is vCRM built for India?+
Yes. vCRM supports UPI, COD, WhatsApp HSM messaging and GST invoicing, with DPDP-ready consent and audit logging built in.
Can vCRM drive reorders and repeat purchases?+
Yes. A two-phase follow-up engine turns orders and deliveries into reliable reorders — a purchase reminder on order, then a reorder reminder timed to run-out.
Does vCRM work with the rest of the suite?+
Yes. vCRM shares one customer record and connects with vWMS (warehouse) and vOMS (order management) across the Velothrix ERP suite.
See vCRM on your customer workflow.
Book a 30-minute demo — first enquiry to next reorder: customer, order, payment and follow-up engine.